Five moments to follow up on a quote
Most quotes aren't rejected, they're forgotten. Put these moments in your diary and you'll win more of them.
Sending a quote feels like the final step, but it's only the beginning. Customers are busy, comparing options and having doubts. Follow up at the right moment, and you'll win more often.
Right after it's opened
Can you see that the customer has opened your quote? That's the moment for a short message: any questions?
After three working days
No response? Call instead of emailing. A conversation clears up doubts faster.
Before the expiry date
Let them know the quote is about to expire. That's not pressure, it's clarity.
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