Practical insights on AI and growth.
Tips, explainers and product news for business owners who want to work smarter. Written by the team behind Sparkle.
How to set up an AI agent on your website in one afternoon
No developers, no months of preparation. With these four steps, your agent will be answering its first questions tonight.
Why ChatGPT doesn't mention your business (yet)
More and more customers ask an AI assistant for advice. Here's how to make sure you're in the answer.
October product update: Site Optimizer now measures Gemini too
Plus: moving blocks in the website editor, a new AI Studio template and faster dashboards.
What do seven separate tools actually cost you a year?
A CRM here, a chatbot there. We worked out what an average SME spends, including the hidden costs.
The EU AI Act: what does it mean for your business?
A plain-English overview of what the new European AI rules mean if you use AI in your business.
Five moments to follow up on a quote
Most quotes aren't rejected, they're forgotten. Put these moments in your diary and you'll win more of them.
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Practical tips on AI and growth, plus what's new in Sparkle.