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Why ChatGPT doesn't mention your business (yet)

Waarom ChatGPT jouw bedrijf (nog) niet noemt

More and more customers ask an AI assistant for advice. Here's how to make sure you're in the answer.

Ask ChatGPT for a good baker, plumber or accountant in your town, and chances are your own business won't be on the list. That's rarely down to the quality of your work, and almost always down to how your website is built.

AI assistants read differently from people

A visitor scans your homepage and sees at a glance what you do. An AI assistant looks for clear, structured facts: what you offer, where you're based, when you're open and what others say about you.

Make your details machine-readable

Structured data for your opening hours, address and services helps enormously. It's a small piece of code that visitors don't see, but that AI assistants read straight away.

Answer the questions customers ask

A good FAQ page is worth its weight in gold. Write the questions down the way customers ask them, and give short, concrete answers.

Reviews count

AI assistants take into account what others say about you. Recent reviews on Google and industry sites increase your chances of being mentioned.

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