The EU AI Act: what does it mean for your business?

Europe is the first to have rules for artificial intelligence. For most SMEs using AI for customer service or content, the impact is limited, but there are a few things you do need to know. This article is not legal advice. [PLACEHOLDER: have this reviewed by a lawyer]

Risk determines the rules

The law classifies AI applications by risk. A chatbot on your website falls into a low-risk category. The key point: be transparent that customers are talking to AI.

Transparency in practice

Make it clear in the chat widget that an AI assistant is answering, and always offer the option to speak to a person. In Sparkle, this is switched on by default.

Where your data is stored matters

Choose AI services that process your data in Europe and don't use it to train other models. That makes complying with the GDPR and the AI Act a lot easier.

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